Client:
Farm Frites
Project:
Farm Frites are a popular chip and fry manufacturer who were in need of a new print campaign to advertise their new range of Sweet Potato Fries.
In answer to this brief, I created the following suite of materials which would be used in local restaurant and food magazines advertising the new product to potential buyers.
The headlines were inspired by the key USPs of the product and I hand drew the oil pastel illustrations to capture the essence of the organic, rustic and simple ingredients. Combined the campaign came together to feel ‘fuss free’ and playful, giving the Farm Frites Sweet Potato Fries a modern and enticing new image.
Please note: this artwork was a draft proposal that I created whilst I was in post at CellarDoor Studio
Tasks:
– Illustration
– Graphic design
– Print design
– Copywriting
Ottilie Designs 